Crowdsourcing the campfire: how our data visualization contest opened doors
14 November 2018
“Visualizations act as a campfire around which we gather to tell stories.” - Al Shalloway, founder and CEO of Net Objectives.
Telling our story well is key to ensuring we can influence policy and other key decision-making processes. In order to do so, it is important to get new insights from the evidence we generate from the data we collect. To give a sense of the scale, we collect data from 130 UN Country Teams, serving 165 countries. The types of data we collect ranges from operational data, socio-economic data, financial data, data on coordination and results. Sitting behind the walls of the UN can sometimes be lonely ploughing through all this data (other times it is quite daunting). So, we have to think of creative ways to gather new insights to tell a good and compelling story.
The UN is known as an organization that brings people together globally to participate in various ways, for example working towards realizing the goals set for2030 Agenda. For us, being open and inclusive about the UN’s work is always at the forefront of our minds, even when it comes to data. We started thinking about ways to include others from outside the UN in our analysis and data visualization process.
As the Secretariat to theUN Sustainable Development Group (UNSDG) we have access to a wide range of data, so we thought, why not launch our first ever UNSDG data visualization contest and find out what others can see in our data? So, my colleague Kana Kudo and I did just that. In collaboration with Tableau, we launched the contest and invited data scientists and anyone interested in data visualization to use our data from theUNSDG portal, which pulls UN specific data, published by several agencies, using theInternational Aid Transparency Initiative (IATI) standards to report how the UN is contributing to the global development agenda.
Data is powerful but we don’t always know how to tell a story with it
After launching the contest, we realized there were blind spots that we failed to see. For example, some of the submissions did make use of the IATI data sets, while others did not. The guidelines we provided were clear, however the research questions were a little unclear. We ended up receiving several stunning visualizations, but they were not exactly what we were looking for. We learned that when it comes to data, it’s best to be specific. Another learning was that data scientists wanted the option to work with other data visualization tools and not be limited to Tableau; so we had to broaden the scope of tools for the contest.
We brought a selection panel together to assess the submissions, and we selected two winners. The first winner crafted “Visualizing Malaria: The Killer Disease Killing Africa,” an impactful visualization that analyses malaria deaths in the world, how they have changed, and how funding has evolved over the years, particularly in Africa. The contestant explained that she had been inspired by the experience of a dear friend who had been infected with malaria. We also liked this visualization on malaria because it focused on both the positive and negative aspects of the fight against this diseases. Whilst lives are been saved through the use of mosquito nets, there’s also a downward trend in other aspects, which means more still needs to be done.
[caption id="attachment_10399" align="alignnone" width="542"] Visualization by Rosebud Anwuri[/caption]
The second data visualization titled “Leave no one Behind”, included the UN’s spending on each Sustainable Development Goal (SDG) per country, looking at the financial distribution among the SDGs. The underlying calculations were just as impressive as the visualization itself! We liked this visual and we were interested in how the participant highlighted the leaving no one behindaspect, which is the central promise of the 2030 Agenda; and an overarching programming principle. Looking at how we are doing from a financial expenditure perspective is key to assessing the UN’s contribution to the SDGs.
Behind the scenes, our team in Headquarters was tinkering with developing UN Info, a tool that integrates the UN contributions to the SDGs and the 2030 Agenda. This is an important aspect because it keeps us accountable and helps UN Country Teams with programme management.
From this contest, it was clear to us that data is obviously powerful but we don’t always know how to tell a story out of it. We were very impressed with the contestants’ interpretations and the visualizations. As a bonus, we also gained unexpected and useful insights that helped us refine our UN IATI data set.
[caption id="attachment_10400" align="alignnone" width="570"] Visualization by Pedro Fontoura[/caption]
One of the things that we also discovered, is that data scientists like to get involved. Chloe Tseng, founder ofViz for Social Good contacted us to find out how she could collaborate with us. Although she didn’t participate in the contest, we were keen to work with Chloe and her team of volunteers just as she was to work with us. Goal 17 of the SDGs relates to partnerships and we know how important it is work with others to realize our goals. We gave Viz for Social Good a particular set of data related to the partnerships that the Country Teams have beyond the UN. If you haven’t read Viz for Social Good’s journey working with us, and the beautiful visualizations that came out of our partnership, check it out here.
Our data was too fat!
The contest was a great learning opportunity for us. From our collaboration with Chloe and the Viz For Social Good network of over 2000 data visualization experts, we learned that our data is good but we need to look at ways of improving the way data is parsed through our systems and ensure that it is formatted in a manageable and easy way for data scientists to work with it. Chloe also gave us feedback on moving from larger chunks of data to smaller chunks. We took these recommendations very seriously and have made significant changes in our data systems for optimum use by data scientists. We trimmed down our data in smaller chunks that requires little time for data cleaning which allows for quicker analysis.
This experience was definitely an eye opener in terms of telling a more powerful and compelling story than we will ever be able to do if we stick to large sets of data in an excel format.
The campfire is still with us
Collaborating with Viz For Social Good and with the contest participants inspired our team to adapt our digital strategy work. Seeing the way these artists take data and communicate with it opened our eyes. Our taste has changed and boy have our standards gotten higher. We are designing dashboards for future projects and seeing the artistry has upped our game for the long run.