| Photo: © Tom Perry/World Bank
A New Era in Communications
A new era of global public engagement and communication is manifested. Communications and advocacy that engage governments, organizations and rights holders in a constructive dialogue to advance sustainable development is needed more than ever.
In its landmark resolution 72/279, the General Assembly decided to fundamentally transform the development coordination system of the United Nations to better respond to the 2030 Agenda for Sustainable Development. To ensure stronger engagement, a strengthened communications and advocacy system is underway.
The Way Forward
With a stronger integrated approach, the UN Sustainable Development Group (UNSDG) will boost support for the achievement of the 2030 Agenda at the country level, and allow the system to speak with a more unified voice. Working together will create opportunities for greater collaboration with the government, donors, the private sector, civil society and new innovative partnerships. Pooling the strengths of the agencies, funds and programmes worldwide gives the country teams on the ground more weight and credibility.
Through the use of holistic messaging, data reporting, communications technology and targeted outreach, the UNSDG can make a stronger case for the implementation of the Sustainable Development Goals. The Development Coordination Office (DCO), which serves as the Secretariat of the Group, aims to provide a coordinated data collection mechanism for more accurate and robust results reporting at the global, regional and country level. This evidenced-based communication will further support country teams generate substantive cases to their government and stakeholders.
Speaking together with one distinct voice amplifies the power of the agencies, funds and programmes worldwide, and brings us closer to achieving the 2030 global commitment.